01 [Problem]

Collagen supplements are widely consumed, but the experience surrounding them is often inconvenient, repetitive, and clinically presented. Most products require preparation, demand consistent routine, and offer no emotional engagement. The ritual becomes forgettable and eventually abandoned. The challenge behind LUE® was to rethink supplementation entirely: transforming a functional obligation into something desirable, playful, and visually memorable without compromising premium positioning.

02 [Solution]

We developed LUE® around a new consumption format: sugar-free chewable supplements designed to feel more like premium flavored gummies than traditional wellness products. The entire visual system was built around the cube, inspired by the geometric form of the gummies themselves, functioning as a central design asset across packaging, branding, and motion. Restrained typography, bold spatial composition, and curated color systems created a product that feels both futuristic and premium. The result transforms collagen from a forgettable supplement into a refined everyday ritual.

03 [Services]

Visual Identity Design